Source: fraenk

Casefilm

Hey friend.

We are .

Intro

Source: fraenk

We are here to make mobile telephony easy.

And it works: whoever uses our service is happy.

4,7-stars-in-Appstore-happy.

Source: fraenk

We want to make more people happy.

The challenge

The problem: We can´t, if they never heard of us.

Since we don´t have huuuuge media budgets like other telco companies we needed a clever way to become talk of town.

Source: Baruch Geuze

The idea as simple as our App

The idea

We make our customers tell their friends about us.

Yes, get your friends to get fraenk.

That´s literally the idea.

Source: fraenk
Source: South Park
Source: Friends

How it works?

Easy. Every fraenk user gets a unique code he can give to friends. If a friends downloads fraenk and redeems this code, both get 3 gigabyte data volume on top.

Source: fraenk

And the best thing: over a short period of time people could get unlimited friends – and unlimited data volume.

The new friend gets an own code to share and gets 3 gigabyte again for every friend – you know the deal.

Source: fraenk
Source: Waterloo Road

Okay, great foundation.

Source: olle.jerki

Now lets tell the world about fraenk4friends. With a catchy song that gets stuck in their heads.

Source: fraenk
Source: fraenk

We put some social ads on top on where to find new friends. Like this:

Source: olle.jerki
Source: fraenk

And this:

Source: fraenk
Source: fraenk
Source: olle.jerki
Source: undefined
Source: fraenk

The results

People shared their codes. No, not only shared. They made memes, posted, printed, flooded instagram and facebook, made shirts, tagged toilets and let the whole world know: Everything is better with fraenk… eeeehm, with friends. Everything is better with friends.

Users started to spread their codes. Like, everywhere. Under our YouTube videos. On Instagram. Facebook. In their videos. On our website. In the streets. On shirts. Everywhere.

Users started to spread their codes. Like, everywhere. Under our YouTube videos. On Instagram. Facebook. In their videos. On our website. In the streets. On shirts. Everywhere.

Source: fraenk
Source: olle.jerki
Source: pflegegemeinsam
Source: fraenk
Source: fraenk
Source: fraenk

Hard facts

Source: fraenk

+65%

weekly sales

+25%

weekly installs

Source: fraenk

2x

higher engagement rate on Facebook and Instagram

of all new users came via fraenk4friends
(+68% increase in WOM share)

66%

72.400

posts with #fraenk4friends on Instagram only

Source: fraenk

And in the end: if only one real friendship grew out of this, it was worth it even more.

By the way: Need a friends code? Let us know.